Hello again, I ran across another wonderful article by Frank Lucer, that I think can be a great asset in helping with your marketing success. I sure you'll enjoy the many ideas Lucer have to offer regarding Generating Leads using Surveys.
When people visit your website, there should be a mechanism in place that allows them to enter your marketing funnel. The purpose of this funnel is to introduce new customers to your company s products and services. As visitors travel deeper into the funnel, they graduate into higher tiers of prioritization. These priority tiers represent lead quality.
Surveys can be a valuable tool not only for generating leads, but also helping to score them for future follow up. Below, we ll explore the use of surveys in this context. We ll briefly look at the difference between quantity and quality as well as how your company can increase its ROI through the design of its scoring criteria. We ll also discuss the use of surveys for prioritization and follow up.
Quantity Does Not Equal Quality
A number of online advertising platforms have made finding prospective customers easy. For example pay per click marketing has allowed businesses to target their audience, direct them to landing pages, and encourage them to complete online surveys and forms.
On the surface, the ease with which a company can uncover pockets of potential sales and revenue seems appealing. To be sure, the number of leads generated from these advertising platforms has been nothing short of impressive. However, enjoying a high volume of prospective customers does not imply any level of lead quality. It merely implies quantity. In fact, in some respects, the ease with which they are generated has caused quality to decline.
Improving ROI Through Scoring
The problem of quality which we've described above can be resolved by carefully establishing the scoring criteria to be used in your online surveys. To do this, you must first identify purchase patterns and consumer behavior in your existing customer base. By reviewing the profiles of those who have purchased in the past, you can make reasonable decisions regarding the type of prospect who is likely to purchase in the future. These characteristics should form the foundation of your scoring system.
Surveying software can be used to design questionnaires that rank prospects based on their responses. For example, suppose your best customers are homeowners who live on the West Coast and have at least two children under the age of 10. Your survey should be designed to solicit this information. Depending upon the number of scoring factors your prospect meets, he or she can be ranked accordingly. Those who score in the top tier are prioritized ahead of others and your sales team can follow up with them immediately.
Because you have scored your leads according to who is most likely to purchase your products, you are, in effect, improving your company s ROI. This is especially true if you integrate scoring factors that imply a prospective customer is about to buy immediately.
Qualifying And Following Up
Qualifying your leads and assigning a priority to them is a unique process for every organization. That is, your company s scoring factors are likely to be different than those used by other companies, even those within your industry. The key is to ensure that your criteria reflects the highest likelihood that prospects will purchase from your company.
Once leads have been generated through your survey, you or your sales team must follow up with them according to their prioritization. The best prospects represent zero value unless they are encouraged to take the next step with your company. That can mean offering them a low priced entry product in order to move them further into your marketing funnel. Or, it might mean having a salesperson contact them.
Ideally, your survey software can parse out the leads who represent the highest quality based upon your scoring system. That software can automate the process, thereby freeing your time to focus on your marketing efforts.
Author Resource:- SurveyGizmo is a leading provider of online survey tools, check them out on the web at http://www.surveygizmo.com
Wishing you Great Success
Martha Lipson
Doing Business Here:
Simple Work From Home Opportunity>
Home Business opportunity>
Saturday, August 1, 2009
Saturday, July 25, 2009
Working From Home and Loving It.
For years mothers have had to go out of the home to work in order to help provide for their families. Today the face of the work place have changed, now a majority of mothers and parents alike is starting to work from home. Many of them have now looked to the internet for that much needed help to supplement their income.
They are many reasons why more and more people are starting to work from home, some examples are:
1. Being able to spend more time with their kids
2. No longer having to get up early in the morning for work
3. No longer have to feel quilt about leaving their kids in the care of others.
4. For those with their own business, being able to set their own hours.
As stated above many have started looking to the internet to find ways to start their own Home based businesses. There’s a wide variety of business ventures to choose from; to get an idea you only have to Google work at home businesses or work from home opportunities, and you will be bombarded with tons of business ideas. Once you have looked over your list you must then decide what you want to do. It could be something in you profession or Data Entry, selling products you have made or selling other people products the list is unending.
Although, working from home, having your own business may have its benefits; you must not forget that you will need to put in a lot of work to get your business working and producing that much needed income. It does not have to take 8 or 9 hours a day, but you will have to work at it. Do some research, find out what your competition is, and if you decide to set up your own website, find out how to get traffic to that site. Sign up at business forums and ask questions that will help you get your business off and running and making profit.
Having your own business may cause you to work a little harder in the beginning to get your business working and making an income for you and your family, but when all is said and done you can look back at what you have accomplished and be proud of your success.
Wishing you great success,
Martha Lipson
Doing Business Here:
Simple Work From Home Opportunity>
Home Business opportunity>
They are many reasons why more and more people are starting to work from home, some examples are:
1. Being able to spend more time with their kids
2. No longer having to get up early in the morning for work
3. No longer have to feel quilt about leaving their kids in the care of others.
4. For those with their own business, being able to set their own hours.
As stated above many have started looking to the internet to find ways to start their own Home based businesses. There’s a wide variety of business ventures to choose from; to get an idea you only have to Google work at home businesses or work from home opportunities, and you will be bombarded with tons of business ideas. Once you have looked over your list you must then decide what you want to do. It could be something in you profession or Data Entry, selling products you have made or selling other people products the list is unending.
Although, working from home, having your own business may have its benefits; you must not forget that you will need to put in a lot of work to get your business working and producing that much needed income. It does not have to take 8 or 9 hours a day, but you will have to work at it. Do some research, find out what your competition is, and if you decide to set up your own website, find out how to get traffic to that site. Sign up at business forums and ask questions that will help you get your business off and running and making profit.
Having your own business may cause you to work a little harder in the beginning to get your business working and making an income for you and your family, but when all is said and done you can look back at what you have accomplished and be proud of your success.
Wishing you great success,
Martha Lipson
Doing Business Here:
Simple Work From Home Opportunity>
Home Business opportunity>
Saturday, April 11, 2009
Online Business Success Most Important Key
For all of you business people looking for great advice to help run your business and get a head of the game. I have found another great article that I think you will like.This article by Andy Bacon is a must read article that give wonderful insight on things you need to do,in order to get your business noticed by the search engines and start making money from your website.
If you want to have success with an online business there is one thing you absolutely must have. Without this piece of the business pie nothing else matters. You can have a great looking website with graphics and killer sales copy but it won’t help you a bit. You can have a great product with a killer offer but it won’t matter. If you don’t have the life blood of a great web business nothing else matters. What is the most important aspect of any business? Customers. If you don’t have customers you don’t have anything.
Customers are the fuel that drives any business. Everything must be centered on getting customers if you want to make money online or in any business.
When you have an online business the customers are known as traffic. This traffic is the people who visit your website or blog. Most internet marketing authorities agree that the vast majority of your efforts should be focused on getting more traffic to your site. If you want to know how important traffic is this ratio may be enlightening. You should spend about 10 of your time on the website and 90 your time on getting buyers to visit your site.
There are two types of traffic on the web. Social traffic and buying traffic. Social traffic is comprised of people just looking around. These people are known as tire kickers. They are not ready to buy anything. The social traffic is notoriously hard to make any money off of because they are not in the buying mood.
Buying traffic is also known as search traffic. Search traffic is comprised of people who are looking for a solution to a problem and they are willing to pay. This is the type of traffic you want to target because they already have their credit cards and are ready to buy a solution.
There are two methods to tapping into this buying traffic. You can get listed in the search engine result pages for free or you can buy ads on the search engine result pages with PPC or Pay Per Click. Both of these methods work but I like the free method best because it’s FREE.
Google has the largest search network so that is the one to target. If you want to get a lot of traffic from Google you have to be listed in one of the top spots when someone searches for what you are selling. For example, if you are selling “Red Dog Collars” you want your site to show up at the top of the page when someone searches for this term. A term like this is known as a keyword phrase.
So how do you get to the top of the search page? You make Google realize that you are the authority for “Red Dog Collars.” First you build a site about the subject. Then you spend all the rest of your time proving to Google that you are the expert. You do this by getting other websites to link to you saying you have great information on “Red Dog Collars.” These links are known as backlinks and they are like gold when it comes to getting ranked higher on the search engine page. Every time a website links to you with the keyword “Red Dog Collars” that is another vote to Google that you are the expert and so Google is more likely to send searcher to your website. At the end of the day the person with the most “Red Dog Collars” is going to be at the top of the search page and people are going to be more likely to visit that site.
About 40 of the people who search for a term will visit the first site listed in the search result page. So you can see that being in the top spot is very important. These searchers are usually people who are looking to buy a solution to their problem. Learning how to get to the top of the search page results is one of the most important skills you can develop to get more buying traffic to your site.
Author Resource:- If you are interested in getting more traffic to your website visit us at our Online Business Opportunities blog. We are dedicated to helping Online Christian Business owners and all website owners find success with an online business. http://www.onlinechristianbusinessopps.com
To your business success
Martha Lipson
Doing Business Here
Simple Work From Home Opportunity>
Work Home opportunity>
If you want to have success with an online business there is one thing you absolutely must have. Without this piece of the business pie nothing else matters. You can have a great looking website with graphics and killer sales copy but it won’t help you a bit. You can have a great product with a killer offer but it won’t matter. If you don’t have the life blood of a great web business nothing else matters. What is the most important aspect of any business? Customers. If you don’t have customers you don’t have anything.
Customers are the fuel that drives any business. Everything must be centered on getting customers if you want to make money online or in any business.
When you have an online business the customers are known as traffic. This traffic is the people who visit your website or blog. Most internet marketing authorities agree that the vast majority of your efforts should be focused on getting more traffic to your site. If you want to know how important traffic is this ratio may be enlightening. You should spend about 10 of your time on the website and 90 your time on getting buyers to visit your site.
There are two types of traffic on the web. Social traffic and buying traffic. Social traffic is comprised of people just looking around. These people are known as tire kickers. They are not ready to buy anything. The social traffic is notoriously hard to make any money off of because they are not in the buying mood.
Buying traffic is also known as search traffic. Search traffic is comprised of people who are looking for a solution to a problem and they are willing to pay. This is the type of traffic you want to target because they already have their credit cards and are ready to buy a solution.
There are two methods to tapping into this buying traffic. You can get listed in the search engine result pages for free or you can buy ads on the search engine result pages with PPC or Pay Per Click. Both of these methods work but I like the free method best because it’s FREE.
Google has the largest search network so that is the one to target. If you want to get a lot of traffic from Google you have to be listed in one of the top spots when someone searches for what you are selling. For example, if you are selling “Red Dog Collars” you want your site to show up at the top of the page when someone searches for this term. A term like this is known as a keyword phrase.
So how do you get to the top of the search page? You make Google realize that you are the authority for “Red Dog Collars.” First you build a site about the subject. Then you spend all the rest of your time proving to Google that you are the expert. You do this by getting other websites to link to you saying you have great information on “Red Dog Collars.” These links are known as backlinks and they are like gold when it comes to getting ranked higher on the search engine page. Every time a website links to you with the keyword “Red Dog Collars” that is another vote to Google that you are the expert and so Google is more likely to send searcher to your website. At the end of the day the person with the most “Red Dog Collars” is going to be at the top of the search page and people are going to be more likely to visit that site.
About 40 of the people who search for a term will visit the first site listed in the search result page. So you can see that being in the top spot is very important. These searchers are usually people who are looking to buy a solution to their problem. Learning how to get to the top of the search page results is one of the most important skills you can develop to get more buying traffic to your site.
Author Resource:- If you are interested in getting more traffic to your website visit us at our Online Business Opportunities blog. We are dedicated to helping Online Christian Business owners and all website owners find success with an online business. http://www.onlinechristianbusinessopps.com
To your business success
Martha Lipson
Doing Business Here
Simple Work From Home Opportunity>
Work Home opportunity>
Wednesday, April 8, 2009
Viral Marketing Tools
For those of you that are interested in Viral Marketing Tools, I have found this great article by Fredi Donosa which gives a lot of ideas on how to use Viral Marketing techniques to make income from you business.
Viral marketing is like any other types of marketing in that you need the tools to get the job done. The thing that sets viral marketing tools apart from most types of marketing tools is that many of them are free. The one’s that aren’t free are still a lot less expensive than typical marketing tools. Despite the fact that most viral marketing tools are free the potential return can outdo most forms of marketing by enormous quantities.
One of the most important and easiest to use viral marketing tools is blogging software. Despite the fact that blogging software and blogging in general can work so incredibly well to spread your brand most blogging software is entirely free. The only cost that may ever exist with blogs is the cost for a webhost and domain name. This can run as low as one hundred dollars a year. If you don’t even want to spend this many free blogging sites exist which can be used to spread your name.
Another one of the most effective viral marketing tools is articles. Like blogs these are written documents which contain some form of information. The beauty of articles is they can be readily submitted to a number of free article sites for free. Well written articles function extremely well as viral marketing tools because people love to share useful information. This holds especially true if the useful information is provided in a clean, concise, and easy to read format.
Forums are one of the many excellent free viral marketing tools available. These can work two ways. Providing a forum on your website which others can use to ask questions and share responses can bring new traffic to your site. Posting forum messages which contain a link to your site in your signature can bring clicks and increase your image as an expert in your field.
Email is one of the most effective viral marketing tools which has ever been used. Email can be used in one of two ways. A signature containing a link to your site can be included in every single email you send out. Creating an email newsletter is also one of the most effect viral marketing tools. The key with this tool is to provide content which people will want to forward to their friends and family and which encourages them to visit your site to learn more.
For those who have the skills necessary to write software games and other forms of software can be extremely good viral marketing tools. There is nothing better in most people’s minds than free stuff. In fact many people will download software which they may never even use simply because it’s free and at the moment it sounds interesting.
The beauty of this is that not only do people love free software but they love to share free software with their friends. Releasing a free piece of software can gain links back to your site and it also tends to be spread through word of mouth.
Developing free viral marketing tactics is something that can seem like a daunting task but with a guiding hand it can be done quite effectively.
Author Resource:- Fredi Donosa is an Ezine expert as well as a qualified adviser for those interested in Internet Viral Marketing opportunities. You can learn more about Fredi and read additional articles on this topic at his website: Visit http://www.FrediDonosa.com
I hope you enjoyed the article, I'm always on the look out for good business ideas that will help encourage and improve your business.
Wishing you much success in your business opportunities.
Martha Lipson
Doing Business Here
Simple Work From Home Opportunity">
Work At Home Business">
Viral marketing is like any other types of marketing in that you need the tools to get the job done. The thing that sets viral marketing tools apart from most types of marketing tools is that many of them are free. The one’s that aren’t free are still a lot less expensive than typical marketing tools. Despite the fact that most viral marketing tools are free the potential return can outdo most forms of marketing by enormous quantities.
One of the most important and easiest to use viral marketing tools is blogging software. Despite the fact that blogging software and blogging in general can work so incredibly well to spread your brand most blogging software is entirely free. The only cost that may ever exist with blogs is the cost for a webhost and domain name. This can run as low as one hundred dollars a year. If you don’t even want to spend this many free blogging sites exist which can be used to spread your name.
Another one of the most effective viral marketing tools is articles. Like blogs these are written documents which contain some form of information. The beauty of articles is they can be readily submitted to a number of free article sites for free. Well written articles function extremely well as viral marketing tools because people love to share useful information. This holds especially true if the useful information is provided in a clean, concise, and easy to read format.
Forums are one of the many excellent free viral marketing tools available. These can work two ways. Providing a forum on your website which others can use to ask questions and share responses can bring new traffic to your site. Posting forum messages which contain a link to your site in your signature can bring clicks and increase your image as an expert in your field.
Email is one of the most effective viral marketing tools which has ever been used. Email can be used in one of two ways. A signature containing a link to your site can be included in every single email you send out. Creating an email newsletter is also one of the most effect viral marketing tools. The key with this tool is to provide content which people will want to forward to their friends and family and which encourages them to visit your site to learn more.
For those who have the skills necessary to write software games and other forms of software can be extremely good viral marketing tools. There is nothing better in most people’s minds than free stuff. In fact many people will download software which they may never even use simply because it’s free and at the moment it sounds interesting.
The beauty of this is that not only do people love free software but they love to share free software with their friends. Releasing a free piece of software can gain links back to your site and it also tends to be spread through word of mouth.
Developing free viral marketing tactics is something that can seem like a daunting task but with a guiding hand it can be done quite effectively.
Author Resource:- Fredi Donosa is an Ezine expert as well as a qualified adviser for those interested in Internet Viral Marketing opportunities. You can learn more about Fredi and read additional articles on this topic at his website: Visit http://www.FrediDonosa.com
I hope you enjoyed the article, I'm always on the look out for good business ideas that will help encourage and improve your business.
Wishing you much success in your business opportunities.
Martha Lipson
Doing Business Here
Simple Work From Home Opportunity">
Work At Home Business">
Thursday, March 26, 2009
Free Money Making Videos
I found this wonderful article by Ian Dunford-Jones. This article discusses finding information on the internet for business and business ideas. It have lots of informative information that I hope you will enjoy.
lot of people are turning to the internet at the moment for ideas on how to make money online or in sheer desperation because they have been backed into a corner after losing their job.
Either way they can find themselves swamped with information in a very short period of time and become confused, overwhelmed and possibly even frightened by the prospect of working online.
I found the answer to this is to search and dig out as much Free information as you possibly can before you make your decision, taking time to digest it and check it out before you part with any money.
You will come across many places offering Free Money Making Videos as I did when first starting out. However, I soon found that the best opportunities are the ones where you can get all the information you need in one place, to the point where you end up with services or products to sell, either on an affiliate basis or a paid for business model type basis.
This is where some sites score more highly than others, with top class training videos on how to do anything related to your business such as marketing or setting merchant accounts. Basically a complete business opportunity in a box scenario.
This information becomes all free to you once you become a member of a club or site and you have the additional help of other team members who are just a phone call or an email away.
You have the potential to earn a huge income, in some cases more than a years salary in one month, however, this requires work on the marketing side you must be prepared to put in as laziness will not be rewarded.
Don’t get me wrong it’s not hard work, but needs to be done all the same, to get the results you may want. And you will have the time to do it because if you choose correctly you will not have to do any of the following:
• Cold Selling
• Speaking to People
• Introduce friends and family
All the selling and cold calling is done for you because of the quality of the product or the super presentation of the site that you have chosen to buy into or associated with.
These type of sites or business in a box opportunities usually have years of research and support behind them to fall back on. You will soon know once you start researching as most good ones give you information, such as free videos and use information up front, without you parting with any cash.
This last point is very important as costly mistakes can be made, particularly when jumping into advertising on sites such as Google Adwords or Yahoo, where you can easily end up spending more than you are earning, trying to promote your services or products.
A good business opportunity will provide you with this information, which in turn gives you a good sound base onto which you can build your business.
Author Resource:- Ian Dunford-Jones is a long established internet and online business solutions provider, who is committed to helping others who want to make a living online. See below and visit the web site for your free videos. http://www.newrebelmoney.com
Wishing you much success in your business ventures.
Martha Lipson
Simple Work From Home Opportunity">
Home Business">
lot of people are turning to the internet at the moment for ideas on how to make money online or in sheer desperation because they have been backed into a corner after losing their job.
Either way they can find themselves swamped with information in a very short period of time and become confused, overwhelmed and possibly even frightened by the prospect of working online.
I found the answer to this is to search and dig out as much Free information as you possibly can before you make your decision, taking time to digest it and check it out before you part with any money.
You will come across many places offering Free Money Making Videos as I did when first starting out. However, I soon found that the best opportunities are the ones where you can get all the information you need in one place, to the point where you end up with services or products to sell, either on an affiliate basis or a paid for business model type basis.
This is where some sites score more highly than others, with top class training videos on how to do anything related to your business such as marketing or setting merchant accounts. Basically a complete business opportunity in a box scenario.
This information becomes all free to you once you become a member of a club or site and you have the additional help of other team members who are just a phone call or an email away.
You have the potential to earn a huge income, in some cases more than a years salary in one month, however, this requires work on the marketing side you must be prepared to put in as laziness will not be rewarded.
Don’t get me wrong it’s not hard work, but needs to be done all the same, to get the results you may want. And you will have the time to do it because if you choose correctly you will not have to do any of the following:
• Cold Selling
• Speaking to People
• Introduce friends and family
All the selling and cold calling is done for you because of the quality of the product or the super presentation of the site that you have chosen to buy into or associated with.
These type of sites or business in a box opportunities usually have years of research and support behind them to fall back on. You will soon know once you start researching as most good ones give you information, such as free videos and use information up front, without you parting with any cash.
This last point is very important as costly mistakes can be made, particularly when jumping into advertising on sites such as Google Adwords or Yahoo, where you can easily end up spending more than you are earning, trying to promote your services or products.
A good business opportunity will provide you with this information, which in turn gives you a good sound base onto which you can build your business.
Author Resource:- Ian Dunford-Jones is a long established internet and online business solutions provider, who is committed to helping others who want to make a living online. See below and visit the web site for your free videos. http://www.newrebelmoney.com
Wishing you much success in your business ventures.
Martha Lipson
Simple Work From Home Opportunity">
Home Business">
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